{"id":1109,"date":"2025-04-10T11:33:24","date_gmt":"2025-04-10T03:33:24","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=1109"},"modified":"2025-04-18T11:51:08","modified_gmt":"2025-04-18T03:51:08","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e4%bd%a0%e7%9a%84%e7%bd%91%e7%ab%99%e5%85%b3%e9%94%ae%e8%af%8d%e6%8e%92%e5%90%8d%e4%bc%98%e5%8c%96%e4%b8%8d%e4%b8%8a%e5%8e%bb%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=1109","title":{"rendered":"\u4e3a\u4ec0\u4e48\u4f60\u7684\u7f51\u7ad9\u5173\u952e\u8bcd\u6392\u540d\u4f18\u5316\u4e0d\u4e0a\u53bb\uff1f\u5e38\u89c1\u9519\u8bef\u4e0e\u89e3\u51b3\u65b9\u6848"},"content":{"rendered":"

\u4e3a\u4ec0\u4e48\u4f60\u7684\u7f51\u7ad9\u5173\u952e\u8bcd\u6392\u540d\u603b\u4e0a\u4e0d\u53bb\uff1f\u907f\u5f00\u8fd9\u4e94\u5927\u8bef\u533a\u662f\u5173\u952e<\/h1>\n

\u60f3\u8c61\u4e00\u4e0b\uff1a\u4f60\u7cbe\u5fc3\u7b56\u5212\u4e86SEO\u7b56\u7565\uff0c\u6295\u5165\u4e86\u65f6\u95f4\u548c\u9884\u7b97\uff0c\u4f46\u5173\u952e\u8bcd\u6392\u540d\u59cb\u7ec8\u5361\u5728\u7b2c2\u9875\u751a\u81f3\u66f4\u9760\u540e\u3002\u8fd9\u79cd\u632b\u8d25\u611f\u5c31\u50cf\u5728\u8ff7\u5bab\u91cc\u515c\u5708\u2014\u2014\u660e\u660e\u770b\u5230\u4e86\u51fa\u53e3\uff0c\u5374\u603b\u662f\u88ab\u65e0\u5f62\u7684\u5899\u6321\u4f4f\u3002\u95ee\u9898\u7684\u6839\u6e90\u5f80\u5f80\u4e0d\u5728\u4e8e\u6280\u672f\u95e8\u69db\uff0c\u800c\u662f\u4e00\u4e9b\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u7ec6\u8282<\/strong>\u6b63\u5728\u62d6\u57ae\u4f60\u7684\u4f18\u5316\u6548\u679c\u3002<\/p>\n

\u8bef\u533a\u4e00\uff1a\u5173\u952e\u8bcd\u9009\u62e9\u201c\u8d2a\u5927\u6c42\u5168\u201d<\/strong><\/h2>\n

\u8bb8\u591a\u8fd0\u8425\u8005\u6267\u7740\u4e8e\u7ade\u4e89\u5ea6\u6781\u9ad8\u7684\u884c\u4e1a\u5927\u8bcd\uff0c\u6bd4\u5982\u201c\u4fdd\u9669\u201d\u6216\u201c\u65c5\u6e38\u201d\uff0c\u5374\u5ffd\u7565\u4e86\u4e00\u4e2a\u4e8b\u5b9e\u2014\u2014\u8fd9\u4e9b\u8bcd\u7684\u5b9e\u9645\u8f6c\u5316\u7387\u53ef\u80fd\u8fdc\u4f4e\u4e8e\u957f\u5c3e\u5173\u952e\u8bcd\u3002\u67d0\u6bcd\u5a74\u54c1\u724c\u66fe\u5c0680%\u7684\u9884\u7b97\u6295\u5165\u201c\u5a74\u513f\u8f66\u201d\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u7ed3\u679c\u53d1\u73b0\u6d41\u91cf\u867d\u9ad8\uff0c\u4f46\u8df3\u51fa\u7387\u8d85\u8fc775%\u3002<\/p>\n

\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a<\/p>\n

    \n
  • \u4f7f\u7528Google Keyword Planner\u6216SEMrush\u6316\u6398\u641c\u7d22\u610f\u56fe\u660e\u786e\u7684\u957f\u5c3e\u8bcd<\/strong>\uff0c\u4f8b\u5982\u201c\u8f7b\u4fbf\u53ef\u6298\u53e0\u5a74\u513f\u8f66\u63a8\u8350\u201d<\/li>\n
  • \u5c06\u6838\u5fc3\u5173\u952e\u8bcd\u4e0e\u5730\u57df\u3001\u573a\u666f\u3001\u7528\u6237\u75db\u70b9\u7ed3\u5408\uff0c\u5982\u201c\u5317\u4eac\u5468\u672b\u4eb2\u5b50\u6e38\u653b\u7565\u201d<\/li>\n
  • \u5de5\u5177\u63a8\u8350<\/em>\uff1aAnswerThePublic\u53ef\u751f\u6210\u7528\u6237\u771f\u5b9e\u63d0\u95ee\u578b\u5173\u952e\u8bcd<\/li>\n<\/ul>\n

    \u8bef\u533a\u4e8c\uff1a\u5185\u5bb9\u6ca6\u4e3a\u5173\u952e\u8bcd\u7684\u201c\u586b\u9e2d\u573a\u201d<\/strong><\/h2>\n

    \u5f3a\u884c\u5806\u780c\u5173\u952e\u8bcd\u7684\u6587\u7ae0\u5c31\u50cf\u585e\u6ee1\u7a3b\u8349\u7684\u5e03\u5076\u2014\u2014\u770b\u4f3c\u9971\u6ee1\uff0c\u5b9e\u5219\u6beb\u65e0\u4ef7\u503c\u3002\u67d0\u79d1\u6280\u535a\u5ba2\u66fe\u5c06\u201c5G\u624b\u673a\u201d\u91cd\u590d\u51fa\u73b027\u6b21\uff0c\u5bfc\u81f4\u9875\u9762\u88ab\u8c37\u6b4c\u6807\u8bb0\u4e3a\u201c\u8fc7\u5ea6\u4f18\u5316\u201d\u3002<\/p>\n

    <\/p>\n

    \u6838\u5fc3\u7a81\u7834\u70b9<\/strong>\uff1a<\/p>\n

      \n
    • \u91c7\u7528TF-IDF\u6a21\u578b<\/strong>\u81ea\u7136\u8986\u76d6\u76f8\u5173\u8bed\u4e49\u8bcd\uff0c\u6bd4\u5982\u5728\u201c\u667a\u80fd\u624b\u8868\u201d\u4e3b\u9898\u4e2d\u52a0\u5165\u201c\u5fc3\u7387\u76d1\u6d4b\u201d\u201c\u7eed\u822a\u65f6\u95f4\u201d\u7b49\u884d\u751f\u8bcd<\/li>\n
    • \u7528FAQ\u6a21\u5757\u89e3\u7b54\u201c\u5982\u4f55\u6e05\u6d17\u7f8a\u6bdb\u5927\u8863\u201d\u201c\u7f8a\u6bdb\u5927\u8863\u8d77\u7403\u600e\u4e48\u529e\u201d\u7b49\u957f\u5c3e\u95ee\u9898<\/li>\n
    • \u63d2\u5165\u89c6\u9891\u6559\u7a0b\u6216\u5bf9\u6bd4\u8868\u683c\uff0c\u4f7f\u5185\u5bb9\u505c\u7559\u65f6\u95f4\u63d0\u534740%\u4ee5\u4e0a\uff08\u6570\u636e\u6765\u6e90\uff1aHubSpot\uff09<\/li>\n<\/ul>\n

      \u8bef\u533a\u4e09\uff1a\u6280\u672f\u6027\u7f3a\u9677\u7b51\u8d77\u201c\u9690\u5f62\u8def\u969c\u201d<\/strong><\/h2>\n

      \u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u6bcf\u5ef6\u8fdf1\u79d2\uff0c\u8f6c\u5316\u7387\u4e0b\u964d7%\uff08Google\u6570\u636e\uff09\u3002\u66fe\u6709\u4e00\u5bb6\u7535\u5546\u7f51\u7ad9\u56e0\u672a\u538b\u7f29\u56fe\u7247\uff0c\u5bfc\u81f4\u79fb\u52a8\u7aef\u6253\u5f00\u65f6\u95f4\u957f\u8fbe8\u79d2\uff0c\u76f4\u63a5\u635f\u593160%\u7684\u6f5c\u5728\u8ba2\u5355\u3002<\/p>\n

      \u6280\u672f\u81ea\u67e5\u6e05\u5355<\/strong>\uff1a<\/p>\n

        \n
      • \u7528PageSpeed Insights\u68c0\u6d4b\u5e76\u538b\u7f293MB\u4ee5\u4e0a\u7684\u5927\u56fe<\/li>\n
      • \u786e\u4fdd\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0<\/strong>\u6b63\u786e\uff0c\u7279\u522b\u662f\u4ea7\u54c1\u9875\u7684\u8bc4\u5206\u3001\u4ef7\u683c\u4fe1\u606f<\/li>\n
      • \u4fee\u590d404\u9519\u8bef\u94fe\u63a5\uff08\u5de5\u5177\u63a8\u8350\uff1aScreaming Frog\uff09<\/li>\n
      • \u5178\u578b\u6848\u4f8b<\/em>\uff1a\u67d0\u65c5\u6e38\u7f51\u7ad9\u901a\u8fc7\u542f\u7528Brotli\u538b\u7f29\u7b97\u6cd5\uff0c\u4f7fJS\u6587\u4ef6\u4f53\u79ef\u51cf\u5c1121%<\/li>\n<\/ul>\n

        \u8bef\u533a\u56db\uff1a\u5ffd\u89c6\u7528\u6237\u884c\u4e3a\u7684\u201c\u6c89\u9ed8\u4fe1\u53f7\u201d<\/strong><\/h2>\n

        \u8c37\u6b4c\u7684RankBrain\u7b97\u6cd5\u5df2\u80fd\u8bc6\u522b\u7528\u6237\u4e0e\u9875\u9762\u7684\u4e92\u52a8\u8d28\u91cf\u3002\u5982\u679c\u8bbf\u5ba2\u7684\u5e73\u5747\u505c\u7559\u65f6\u95f4\u4f4e\u4e8e40\u79d2\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u5224\u5b9a\u5185\u5bb9\u4ef7\u503c\u4e0d\u8db3\u3002<\/p>\n

        \u884c\u4e3a\u4f18\u5316\u7b56\u7565<\/strong>\uff1a<\/p>\n

          \n
        • \u5728\u9996\u6bb5\u63d2\u5165\u4ea4\u4e92\u5f0f\u76ee\u5f55<\/strong>\uff0c\u8ba9\u7528\u6237\u5feb\u901f\u5b9a\u4f4d\u5230\u9700\u6c42\u6a21\u5757<\/li>\n
        • \u7528\u4fe1\u606f\u56fe\u66ff\u4ee3\u7eaf\u6587\u5b57\u63cf\u8ff0\uff0c\u4f7f\u590d\u6742\u6570\u636e\u5438\u6536\u6548\u7387\u63d0\u53473\u500d\uff08MIT\u7814\u7a76\u8bc1\u5b9e\uff09<\/li>\n
        • \u6dfb\u52a0\u201c\u76f8\u5173\u63a8\u8350\u201d\u6a21\u5757\uff0c\u5c06\u8df3\u51fa\u7387\u8f6c\u5316\u4e3a\u5185\u90e8\u6d41\u91cf\u95ed\u73af<\/li>\n<\/ul>\n

          \u8bef\u533a\u4e94\uff1a\u5916\u94fe\u5efa\u8bbe\u9677\u5165\u201c\u6570\u91cf\u9677\u9631\u201d<\/strong><\/h2>\n

          100\u4e2a\u4f4e\u8d28\u91cf\u5916\u94fe\u7684\u4f24\u5bb3\u8fdc\u5927\u4e8e10\u4e2a\u9ad8\u6743\u5a01\u94fe\u63a5\u3002\u67d0\u91d1\u878d\u7f51\u7ad9\u56e0\u5927\u91cf\u8d2d\u4e70.PL\u57df\u540d\u5916\u94fe\uff0c\u5bfc\u81f4\u57df\u540d\u6743\u91cd\u88ab\u7a00\u91ca30%\u3002<\/p>\n

          \u9ad8\u8d28\u91cf\u5916\u94fe\u83b7\u53d6\u6cd5<\/strong>\uff1a<\/p>\n

            \n
          • \u901a\u8fc7Skyscraper Technique<\/strong>\uff1a\u627e\u5230\u7ade\u54c1\u4f18\u8d28\u5185\u5bb9\u2192\u5236\u4f5c\u66f4\u6df1\u5ea6\u7248\u672c\u2192\u5b9a\u5411\u63a8\u9001\u7ed9\u884c\u4e1aKOL<\/li>\n
          • \u53c2\u4e0e\u5782\u76f4\u8bba\u575b\u8ba8\u8bba\uff08\u5982Stack Overflow\u6280\u672f\u95ee\u7b54\uff09\uff0c\u5728\u7b7e\u540d\u680f\u690d\u5165\u81ea\u7136\u94fe\u63a5<\/li>\n
          • \u5236\u4f5c\u884c\u4e1a\u767d\u76ae\u4e66\u5e76\u9080\u8bf7\u5a92\u4f53\u5f15\u7528\uff0c\u83b7\u53d6.edu\/.gov\u57df\u540d\u7684\u5929\u7136\u6743\u91cd\u52a0\u6301<\/li>\n<\/ul>\n

            \u6b64\u523b\uff0c\u4e0d\u59a8\u7528Ahrefs\u8dd1\u4e00\u6b21\u5b8c\u6574\u7684\u7f51\u7ad9\u8bca\u65ad\uff1a<\/p>\n

              \n
            1. \u68c0\u67e5\u5173\u952e\u8bcd\u662f\u5426\u5339\u914d\u641c\u7d22\u610f\u56fe\uff08\u641c\u7d22\u6846\u4e0b\u7684\u201cPeople also ask\u201d\u662f\u6700\u4f73\u7075\u611f\u5e93\uff09<\/li>\n
            2. \u7528GA4\u5206\u6790\u843d\u5730\u9875\u7684\u6eda\u52a8\u6df1\u5ea6\uff0c\u4f18\u5316\u4f4e\u4e8e50%\u7684\u533a\u57df<\/li>\n
            3. \u5728SERP\u4e2d\u5bf9\u6bd4TOP3\u7ade\u54c1\uff0c\u627e\u51fa\u4ed6\u4eec\u7684Featured Snippet\u89e6\u53d1\u70b9<\/li>\n<\/ol>\n

              \u5f53\u8fd9\u4e9b\u7ec6\u8282\u50cf\u9f7f\u8f6e\u822c\u7cbe\u5bc6\u54ac\u5408\u65f6\uff0c\u5173\u952e\u8bcd\u6392\u540d\u7684\u63d0\u5347\u4e0d\u518d\u662f\u5076\u7136\u4e8b\u4ef6\uff0c\u800c\u662f\u53ef\u590d\u5236\u7684\u7cfb\u7edf\u5316\u7ed3\u679c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

              \u4e3a\u4ec0\u4e48\u4f60\u7684\u7f51\u7ad9\u5173\u952e\u8bcd\u6392\u540d\u603b\u4e0a\u4e0d\u53bb\uff1f\u907f\u5f00\u8fd9\u4e94\u5927\u8bef\u533a\u662f\u5173\u952e \u60f3\u8c61\u4e00\u4e0b\uff1a\u4f60\u7cbe\u5fc3\u7b56\u5212\u4e86SEO\u7b56\u7565\uff0c\u6295\u5165\u4e86\u65f6\u95f4\u548c\u9884\u7b97\uff0c\u4f46\u5173\u952e\u8bcd\u6392\u540d\u59cb\u7ec8\u5361\u5728\u7b2c2\u9875\u751a\u81f3\u66f4\u9760\u540e\u3002\u8fd9\u79cd\u632b\u8d25\u611f\u5c31\u50cf\u5728\u8ff7\u5bab\u91cc\u515c\u5708\u2014\u2014\u660e\u660e\u770b\u5230\u4e86\u51fa\u53e3\uff0c\u5374\u603b\u662f\u88ab\u65e0\u5f62\u7684\u5899\u6321\u4f4f\u3002\u95ee\u9898\u7684\u6839\u6e90\u5f80\u5f80\u4e0d\u5728\u4e8e\u6280\u672f\u95e8\u69db\uff0c\u800c\u662f\u4e00\u4e9b\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u7ec6\u8282\u6b63\u5728\u62d6\u57ae\u4f60\u7684\u4f18\u5316\u6548\u679c\u3002 \u8bef\u533a\u4e00\uff1a\u5173\u952e\u8bcd\u9009\u62e9\u201c\u8d2a\u5927\u6c42\u5168\u201d \u8bb8\u591a\u8fd0\u8425\u8005\u6267\u7740\u4e8e\u7ade\u4e89\u5ea6\u6781\u9ad8\u7684\u884c\u4e1a\u5927\u8bcd\uff0c\u6bd4\u5982\u201c\u4fdd\u9669\u201d\u6216\u201c\u65c5\u6e38\u201d\uff0c\u5374\u5ffd\u7565\u4e86\u4e00\u4e2a\u4e8b\u5b9e\u2014\u2014\u8fd9\u4e9b\u8bcd\u7684\u5b9e\u9645\u8f6c\u5316\u7387\u53ef\u80fd\u8fdc\u4f4e\u4e8e\u957f\u5c3e\u5173\u952e\u8bcd\u3002\u67d0\u6bcd\u5a74\u54c1\u724c\u66fe\u5c0680%\u7684\u9884\u7b97\u6295\u5165\u201c\u5a74\u513f\u8f66\u201d\u8fd9\u4e2a\u5173\u952e\u8bcd\uff0c\u7ed3\u679c\u53d1\u73b0\u6d41\u91cf\u867d\u9ad8\uff0c\u4f46\u8df3\u51fa\u7387\u8d85\u8fc775%\u3002 \u89e3\u51b3\u65b9\u6848\uff1a \u4f7f\u7528G…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[36,74,76,80,81],"class_list":["post-1109","post","type-post","status-publish","format-standard","hentry","category-network","tag-36","tag-74","tag-76","tag-80","tag-81"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/1109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1109"}],"version-history":[{"count":1,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/1109\/revisions"}],"predecessor-version":[{"id":1146,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/1109\/revisions\/1146"}],"wp:attachment":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}