{"id":360,"date":"2024-05-13T15:23:14","date_gmt":"2024-05-13T07:23:14","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=360"},"modified":"2025-02-05T23:04:30","modified_gmt":"2025-02-05T15:04:30","slug":"%e7%bd%91%e7%bb%9c%e8%90%a5%e9%94%80%e7%bd%91%e7%bb%9c%e6%8e%a8%e5%b9%bf%e5%85%ac%e5%8f%b8%e5%8a%a9%e5%8a%9b%e4%bc%81%e4%b8%9a%e5%ae%9e%e7%8e%b0%e5%93%81%e7%89%8c%e5%8d%87%e7%ba%a7","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=360","title":{"rendered":"\u4e2d\u5c71\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8(\u4e13\u4e1a\u52a9\u529b\u4f01\u4e1a\u5b9e\u73b0\u54c1\u724c\u5347\u7ea7\u4e0e\u9500\u91cf\u7a81\u7834)"},"content":{"rendered":"

\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u4f01\u4e1a\u5982\u4f55\u501f\u52a9\u4e92\u8054\u7f51\u62d3\u5c55\u5e02\u573a\u3001\u63d0\u5347\u54c1\u724c\u5f71\u54cd\u529b\uff1f\u4e2d\u5c71\u7684\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6b63\u4ee5\u5176\u4e13\u4e1a\u7684\u670d\u52a1\u548c\u4e30\u5bcc\u7684\u7ecf\u9a8c\uff0c\u6210\u4e3a\u4f17\u591a\u4f01\u4e1a\u80cc\u540e\u7684\u5f3a\u5927\u52a9\u63a8\u5668\u3002<\/p>\n

\u4e00\u3001\u4e2d\u5c71\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6982\u8ff0<\/h3>\n

\u4e2d\u5c71\u4f5c\u4e3a\u4e2d\u56fd\u7ecf\u6d4e\u53d1\u8fbe\u5730\u533a\u4e4b\u4e00\uff0c\u62e5\u6709\u4f17\u591a\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u3002\u8fd9\u4e9b\u516c\u53f8\u4e13\u6ce8\u4e8e\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u7f51\u7edc\u8425\u9500\u7b56\u5212\u4e0e\u6267\u884c\u670d\u52a1\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u3001\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u3001\u89c6\u9891\u8425\u9500\u4ee5\u53ca\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b49\u591a\u79cd\u624b\u6bb5\u3002\u901a\u8fc7\u7efc\u5408\u8fd0\u7528\u8fd9\u4e9b\u7b56\u7565\uff0c\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u5728\u4e92\u8054\u7f51\u4e0a\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u5b58\u5728\uff0c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n

<\/p>\n

\u4e8c\u3001\u4e13\u4e1a\u670d\u52a1\u52a9\u529b\u4f01\u4e1a\u6210\u957f<\/h3>\n

1. \u5b9a\u5236\u5316\u7b56\u7565<\/strong>
\n\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6df1\u77e5\u6bcf\u4e2a\u4f01\u4e1a\u90fd\u6709\u5176\u72ec\u7279\u6027\uff0c\u56e0\u6b64\u4ed6\u4eec\u63d0\u4f9b\u7684\u662f\u9ad8\u5ea6\u5b9a\u5236\u5316\u7684\u670d\u52a1\u3002\u4ece\u5e02\u573a\u8c03\u7814\u5230\u7b56\u7565\u5236\u5b9a\uff0c\u518d\u5230\u6267\u884c\u4e0e\u76d1\u63a7\uff0c\u6bcf\u4e00\u6b65\u90fd\u7d27\u5bc6\u56f4\u7ed5\u4f01\u4e1a\u7684\u5177\u4f53\u9700\u6c42\u5c55\u5f00\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u7684\u670d\u52a1\u786e\u4fdd\u4e86\u8425\u9500\u6d3b\u52a8\u7684\u6709\u6548\u6027\u548c\u9488\u5bf9\u6027\u3002
\n2. \u591a\u6e20\u9053\u6574\u5408<\/strong>
\n\u4e3a\u4e86\u6700\u5927\u5316\u8425\u9500\u6548\u679c\uff0c\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u64c5\u957f\u5229\u7528\u591a\u79cd\u5728\u7ebf\u5e73\u53f0\u548c\u5de5\u5177\u8fdb\u884c\u591a\u6e20\u9053\u6574\u5408\u8425\u9500\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u5fae\u535a\u3001\u5fae\u4fe1\u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u589e\u5f3a\u7528\u6237\u4e92\u52a8\uff0c\u8fd8\u662f\u5229\u7528\u767e\u5ea6\u3001\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u6216\u8005\u662f\u501f\u52a9\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u89c6\u9891\u5e73\u53f0\u8fdb\u884c\u521b\u610f\u4f20\u64ad\uff0c\u90fd\u80fd\u5e2e\u52a9\u4f01\u4e1a\u5728\u5404\u4e2a\u89e6\u70b9\u4e0a\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\u3002
\n3. \u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/strong>
\n\u5728\u5927\u6570\u636e\u65f6\u4ee3\u80cc\u666f\u4e0b\uff0c\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6ce8\u91cd\u6570\u636e\u5206\u6790\u4e0e\u5e94\u7528\u3002\u901a\u8fc7\u5bf9\u5927\u91cf\u6570\u636e\u7684\u6536\u96c6\u548c\u5206\u6790\uff0c\u4f01\u4e1a\u80fd\u591f\u66f4\u597d\u5730\u7406\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u884c\u4e3a\u6a21\u5f0f\u548c\u504f\u597d\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u7b56\u7565\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\u548cROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u3002
\n4. \u6301\u7eed\u76d1\u6d4b\u4e0e\u4f18\u5316<\/strong>
\n\u6210\u529f\u7684\u7f51\u7edc\u8425\u9500\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u4f1a\u5b9a\u671f\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u6839\u636e\u53cd\u9988\u8fdb\u884c\u8c03\u6574\u548c\u4f18\u5316\u3002\u8fd9\u79cd\u52a8\u6001\u7684\u8c03\u6574\u673a\u5236\u786e\u4fdd\u4e86\u4f01\u4e1a\u80fd\u591f\u5728\u5feb\u901f\u53d8\u5316\u7684\u7f51\u7edc\u73af\u5883\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n

\u4e09\u3001\u6210\u529f\u6848\u4f8b\u5206\u4eab<\/h3>\n

\u4e2d\u5c71\u67d0\u5236\u9020\u4f01\u4e1a\u901a\u8fc7\u4e0e\u5f53\u5730\u4e00\u5bb6\u77e5\u540d\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u5408\u4f5c\uff0c\u6210\u529f\u5c06\u5176\u4ea7\u54c1\u6253\u5165\u56fd\u9645\u5e02\u573a\u3002\u8be5\u516c\u53f8\u5229\u7528SEO\u4f18\u5316\u63d0\u5347\u4e86\u5b98\u7f51\u7684\u56fd\u9645\u6392\u540d\uff0c\u540c\u65f6\u901a\u8fc7LinkedIn\u548cFacebook\u7b49\u6d77\u5916\u793e\u4ea4\u5e73\u53f0\u5f00\u5c55\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u6295\u653e\uff0c\u6700\u7ec8\u5b9e\u73b0\u4e86\u8ba2\u5355\u91cf\u7684\u663e\u8457\u589e\u957f\u3002\u8fd9\u4e00\u6210\u529f\u6848\u4f8b\u5145\u5206\u5c55\u793a\u4e86\u4e2d\u5c71\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u5728\u52a9\u529b\u4f01\u4e1a\u56fd\u9645\u5316\u65b9\u9762\u7684\u4e13\u4e1a\u80fd\u529b\u3002<\/p>\n

\u56db\u3001\u672a\u6765\u5c55\u671b<\/h3>\n

\u968f\u7740\u6280\u672f\u7684\u4e0d\u65ad\u8fdb\u6b65\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6f14\u53d8\uff0c\u4e2d\u5c71\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u5c06\u7ee7\u7eed\u63a2\u7d22\u65b0\u7684\u8425\u9500\u6280\u672f\u548c\u65b9\u6cd5\uff0c\u5982\u4eba\u5de5\u667a\u80fd\u3001\u5927\u6570\u636e\u5206\u6790\u3001\u533a\u5757\u94fe\u7b49\uff0c\u4ee5\u63d0\u4f9b\u66f4\u52a0\u9ad8\u6548\u548c\u667a\u80fd\u7684\u89e3\u51b3\u65b9\u6848\u3002\u540c\u65f6\uff0c\u968f\u7740\u8de8\u5883\u7535\u5546\u7684\u53d1\u5c55\uff0c\u8fd9\u4e9b\u516c\u53f8\u4e5f\u5c06\u66f4\u52a0\u6ce8\u91cd\u56fd\u9645\u5e02\u573a\u7684\u5f00\u62d3\uff0c\u5e2e\u52a9\u66f4\u591a\u4e2d\u5c71\u4f01\u4e1a\u8d70\u5411\u4e16\u754c\u821e\u53f0\u3002
\n\u4e2d\u5c71\u7684\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u51ed\u501f\u5176\u4e13\u4e1a\u6027\u548c\u670d\u52a1\u7cbe\u795e\uff0c\u6b63\u5728\u6210\u4e3a\u63a8\u52a8\u5f53\u5730\u4e43\u81f3\u5168\u56fd\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u91cd\u8981\u529b\u91cf\u3002\u5728\u672a\u6765\u7684\u53d1\u5c55\u4e2d\uff0c\u5b83\u4eec\u5c06\u7ee7\u7eed\u53d1\u6325\u81ea\u8eab\u4f18\u52bf\uff0c\u52a9\u529b\u66f4\u591a\u4f01\u4e1a\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u4f01\u4e1a\u5982\u4f55\u501f\u52a9\u4e92\u8054\u7f51\u62d3\u5c55\u5e02\u573a\u3001\u63d0\u5347\u54c1\u724c\u5f71\u54cd\u529b\uff1f\u4e2d\u5c71\u7684\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6b63\u4ee5\u5176\u4e13\u4e1a\u7684\u670d\u52a1\u548c\u4e30\u5bcc\u7684\u7ecf\u9a8c\uff0c\u6210\u4e3a\u4f17\u591a\u4f01\u4e1a\u80cc\u540e\u7684\u5f3a\u5927\u52a9\u63a8\u5668\u3002 \u4e00\u3001\u4e2d\u5c71\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u6982\u8ff0 \u4e2d\u5c71\u4f5c\u4e3a\u4e2d\u56fd\u7ecf\u6d4e\u53d1\u8fbe\u5730\u533a\u4e4b\u4e00\uff0c\u62e5\u6709\u4f17\u591a\u7f51\u7edc\u8425\u9500\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u3002\u8fd9\u4e9b\u516c\u53f8\u4e13\u6ce8\u4e8e\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u7f51\u7edc\u8425\u9500\u7b56\u5212\u4e0e\u6267\u884c\u670d\u52a1\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u3001\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u3001\u89c6\u9891\u8425\u9500\u4ee5\u53ca\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b49\u591a\u79cd\u624b\u6bb5\u3002\u901a\u8fc7\u7efc\u5408\u8fd0\u7528\u8fd9\u4e9b\u7b56\u7565\uff0c\u4e2d\u5c71\u7684\u7f51\u7edc\u63a8\u5e7f\u516c\u53f8\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u5728\u4e92\u8054\u7f51\u4e0a\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u5b58\u5728\uff0c\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002 \u4e8c\u3001\u4e13\u4e1a\u670d\u52a1\u52a9\u529b\u4f01\u4e1a\u6210\u957f …<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18,19],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-18","tag-19"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=360"}],"version-history":[{"count":2,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":388,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/posts\/360\/revisions\/388"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kptg.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}