{"id":837,"date":"2025-02-26T08:50:06","date_gmt":"2025-02-26T00:50:06","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=837"},"modified":"2025-03-08T19:08:21","modified_gmt":"2025-03-08T11:08:21","slug":"%e6%9d%ad%e5%b7%9e%e7%94%b5%e5%95%86%e8%bf%90%e8%90%a5%e5%9f%b9%e8%ae%ad%e6%80%8e%e4%b9%88%e9%80%89%ef%bc%9f2025%e5%b9%b4%e4%bc%98%e8%b4%a8%e6%9c%ba%e6%9e%84%e8%af%84%e6%b5%8b","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=837","title":{"rendered":"\u676d\u5dde\u7535\u5546\u8fd0\u8425\u57f9\u8bad\u600e\u4e48\u9009\uff1f2025\u5e74\u4f18\u8d28\u673a\u6784\u8bc4\u6d4b\u4e0e\u907f\u5751\u6307\u5357"},"content":{"rendered":"

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\n

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<\/p>\n

    \n
  1. \u4f01\u4e1a\u9700\u6c42\u5347\u7ea7<\/strong>\uff1a\u5934\u90e8\u4f01\u4e1a\u62db\u8058\u8fd0\u8425\u4e13\u5458\u65f6\uff0c\u8981\u6c42\u638c\u63e1\u6570\u636e\u94f6\u884c\u5206\u6790\u3001AI\u9009\u54c1\u3001\u5168\u57df\u6d41\u91cf\u6295\u653e\u7b49\u81f3\u5c115\u9879\u786c\u6280\u80fd\uff1b<\/li>\n
  2. \u57f9\u8bad\u4f9b\u7ed9\u6ede\u540e<\/strong>\uff1a\u4ecd\u6709\u673a\u6784\u6cbf\u75282018\u5e74\u7684\u300a\u6dd8\u5b9d\u57fa\u7840\u64cd\u4f5c\u624b\u518c\u300b\u4f5c\u4e3a\u6838\u5fc3\u6559\u6750\uff0c\u8bfe\u7a0b\u66f4\u65b0\u901f\u5ea6\u8ddf\u4e0d\u4e0a\u5e73\u53f0\u89c4\u5219\u8fed\u4ee3<\/strong>\u3002<\/li>\n<\/ol>\n

    \u5178\u578b\u6848\u4f8b<\/em>\uff1a\u67d0\u5b66\u5458\u82b1\u8d396800\u5143\u62a5\u540d\u201c\u7206\u6b3e\u6253\u9020\u96c6\u8bad\u8425\u201d\uff0c\u7ed3\u4e1a\u540e\u5374\u53d1\u73b0\u6559\u7684\u4ecd\u662f\u5df2\u88ab\u6dd8\u7cfb\u6dd8\u6c70\u7684\u201c\u4e03\u5929\u87ba\u65cb\u5237\u5355\u6cd5\u201d\u3002<\/p>\n

    \n

    \u4e8c\u3001\u4f18\u8d28\u7535\u5546\u8fd0\u8425\u673a\u6784\u76845\u5927\u9ec4\u91d1\u6807\u51c6<\/h2>\n

    1. \u8bfe\u7a0b\u4f53\u7cfb\u4e0e\u5e73\u53f0\u751f\u6001\u540c\u6b65\u8fed\u4ee3<\/strong><\/h3>\n
      \n
    • \u5fc5\u987b\u5305\u542b\u6296\u97f3\u5546\u57ce\u8fd0\u8425\u3001\u5c0f\u7ea2\u4e66\u79cd\u8349\u95ed\u73af\u3001\u8de8\u5883\u72ec\u7acb\u7ad9\u642d\u5efa<\/strong>\u7b49\u524d\u6cbf\u6a21\u5757<\/li>\n
    • \u5de5\u5177\u6559\u5b66\u9700\u8986\u76d6\u751f\u610f\u53c2\u8c0b\u6700\u65b0\u7248\u3001\u98de\u74dc\u6570\u636e\u3001Helium 10<\/strong>\u7b49\u884c\u4e1a\u6807\u914d\u8f6f\u4ef6<\/li>\n
    • \u907f\u5751\u63d0\u793a<\/em>\uff1a\u8b66\u60d5\u201c\u4e00\u62db\u5403\u904d\u5929\u201d\u8bdd\u672f\uff0c\u6b63\u89c4\u673a\u6784\u6bcf\u5b63\u5ea6\u8bfe\u7a0b\u66f4\u65b0\u7387\u5e94\u226530%<\/li>\n<\/ul>\n

      2. \u5e08\u8d44\u56e2\u961f\u7684\u53cc\u91cd\u5b9e\u6218\u80cc\u4e66<\/strong><\/h3>\n
        \n
      • \u5e73\u53f0\u8ba4\u8bc1\u8bb2\u5e08<\/strong>\uff08\u5982\u963f\u91cc\u5988\u5988\u661f\u7ea7\u8bb2\u5e08\u3001\u6296\u97f3\u7535\u5546\u5b98\u65b9\u5bfc\u5e08\uff09<\/li>\n
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        3. \u5b9e\u6218\u8d44\u6e90\u51b3\u5b9a\u5c31\u4e1a\u5929\u82b1\u677f<\/strong><\/h3>\n
          \n
        • \u4f01\u4e1a\u5408\u4f5c\u8d44\u6e90<\/strong>\uff1a\u4f18\u5148\u9009\u62e9\u4e0e\u9065\u671b\u7f51\u7edc\u3001\u5982\u6db5\u63a7\u80a1\u7b49MCN\u673a\u6784\u6709\u8f93\u9001\u534f\u8bae\u7684\u673a\u6784<\/li>\n
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        • \u884c\u4e1a\u73b0\u72b6<\/em>\uff1a\u676d\u5dde\u4ec527%\u7684\u57f9\u8bad\u673a\u6784\u80fd\u63d0\u4f9b\u4f01\u4e1a\u7ea7\u5b9e\u6218\u6c99\u76d8\u7cfb\u7edf<\/li>\n<\/ul>\n
          \n

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          \u25b6 A\u673a\u6784\uff1a\u76f4\u64ad\u7535\u5546\u4e13\u9879\u9886\u8dd1\u8005<\/strong><\/h3>\n
            \n
          • \u6838\u5fc3\u4f18\u52bf<\/strong>\uff1a\u4e0e\u4ea4\u4e2a\u670b\u53cb\u76f4\u64ad\u95f4\u5171\u5efa\u4eba\u624d\u57fa\u5730\uff0c\u6296\u97f3\u5343\u5ddd\u6295\u6d41\u5b9e\u64cd\u8bfe\u7531\u7f57\u6c38\u6d69\u56e2\u961f\u8fd0\u8425\u603b\u76d1\u4eb2\u6388<\/strong><\/li>\n
          • \u5b66\u5458\u6848\u4f8b\uff1a2023\u5e74618\u671f\u95f4\uff0c23\u540d\u5b66\u5458\u7b56\u5212\u7684\u73e0\u5b9d\u76f4\u64ad\u95f4GMV\u7834\u5343\u4e07<\/li>\n
          • \u9002\u5408\u4eba\u7fa4<\/em>\uff1a\u4e13\u6ce8\u76f4\u64ad\u8d5b\u9053\u7684\u4e2d\u5c0f\u5546\u5bb6\u3001\u4e2a\u4eba\u4e3b\u64ad<\/li>\n<\/ul>\n

            \u25b6 B\u673a\u6784\uff1a\u8de8\u5883\u7535\u5546\u9ed1\u9a6c<\/strong><\/h3>\n
              \n
            • \u72ec\u5bb6\u8d44\u6e90<\/strong>\uff1a\u63a5\u5165\u4e9a\u9a6c\u900aSPN\u670d\u52a1\u5546\u6570\u636e\u5e93\uff0cTikTok\u82f1\u56fd\u5c0f\u5e97\u5168\u6d41\u7a0b\u6a21\u62df\u7cfb\u7edf<\/strong><\/li>\n
            • \u6559\u5b66\u7279\u8272\uff1a\u6bcf\u671f\u5b66\u5458\u7ec4\u5efa\u72ec\u7acb\u7ad9\u6218\u961f\uff0c\u6700\u7ec8\u4e1a\u7ee9\u524d3\u540d\u83b7Shein\u4f9b\u5e94\u94fe\u8d44\u6e90\u5bf9\u63a5<\/li>\n
            • \u6570\u636e\u4eae\u70b9<\/em>\uff1a2022\u5e74\u5b66\u5458\u5e73\u5747\u85aa\u8d44\u8f83\u884c\u4e1a\u9ad8\u51fa38%<\/li>\n<\/ul>\n

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                \n
              • \u8bfe\u7a0b\u67b6\u6784<\/strong>\uff1a\u72ec\u521b\u201c\u6d41\u91cf-\u8f6c\u5316-\u4f9b\u5e94\u94fe\u201d\u94c1\u4e09\u89d2\u6a21\u578b\uff0c\u6db5\u76d6\u6dd8\u7cfb\u3001\u62fc\u591a\u591a\u3001\u79c1\u57df\u4e09\u5927\u677f\u5757<\/li>\n
              • \u5dee\u5f02\u5316\u670d\u52a1\uff1a\u4e3a\u5b66\u5458\u5f00\u901a\u963f\u91cc\u5988\u5988\u4e07\u76f8\u53f0\u65e0\u754c\u7248<\/strong>\u9ad8\u7ea7\u6743\u9650\uff0c\u53ef\u64cd\u4f5c\u771f\u5b9e\u5e7f\u544a\u8d26\u6237<\/li>\n
              • \u884c\u4e1a\u8ba4\u53ef<\/em>\uff1a\u6d59\u6c5f\u7701\u7535\u5546\u4fc3\u8fdb\u4f1a\u6307\u5b9a\u57f9\u8bad\u5408\u4f5c\u5355\u4f4d<\/li>\n<\/ul>\n
                \n

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                  \n
                1. \u865a\u5047\u5c31\u4e1a\u627f\u8bfa<\/strong><\/li>\n<\/ol>\n
                    \n
                  • \u5408\u89c4\u673a\u6784\u91c7\u7528\u201c\u4fdd\u5e95\u85aa\u8d44+\u4f01\u4e1a\u5185\u63a8\u201d<\/strong>\u6a21\u5f0f\uff0c\u800c\u975e\u76f4\u63a5\u627f\u8bfa\u201c100%\u5165\u804c\u963f\u91cc\u201d<\/li>\n
                  • \u6838\u67e5\u65b9\u6cd5<\/em>\uff1a\u8981\u6c42\u67e5\u770b\u5f80\u671f\u5b66\u5458\u793e\u4fdd\u7f34\u7eb3\u8bb0\u5f55\uff08\u9690\u53bb\u654f\u611f\u4fe1\u606f\u540e\uff09<\/li>\n<\/ul>\n
                      \n
                    1. \u8bfe\u7a0b\u6a21\u5757\u5077\u6362<\/strong><\/li>\n<\/ol>\n
                        \n
                      • \u7b7e\u7ea6\u65f6\u660e\u786e\u6807\u6ce8\u8bfe\u65f6\u5206\u914d\u6bd4\u4f8b<\/strong>\uff0c\u9632\u6b62\u51fa\u73b0\u201c60%\u7406\u8bba\u8bfe\u6559\u6ce8\u518c\u5e97\u94fa\u201d<\/li>\n
                      • \u7ef4\u6743\u51ed\u8bc1<\/em>\uff1a\u7559\u5b58\u8bfe\u7a0b\u8868\u4e0e\u5b9e\u9645\u6388\u8bfe\u5185\u5bb9\u5bf9\u6bd4\u5f55\u50cf<\/li>\n<\/ul>\n
                          \n
                        1. \u9690\u5f62\u4e8c\u6b21\u6536\u8d39<\/strong><\/li>\n<\/ol>\n
                            \n
                          • \u6b63\u89c4\u673a\u6784\u4e00\u6b21\u6027\u6536\u8d39\u5305\u542b\u8f6f\u4ef6\u6388\u6743\u3001\u4f01\u4e1a\u8d44\u6e90\u5e93\u8c03\u7528\u6743\u9650<\/strong><\/li>\n
                          • \u9ad8\u5371\u4fe1\u53f7<\/em>\uff1a\u8981\u6c42\u989d\u5916\u652f\u4ed8\u201c\u6d41\u91cf\u6276\u6301\u5305\u201d\u201c\u540d\u5e081\u5bf91\u201d\u8d39\u7528<\/li>\n<\/ul>\n
                            \n

                            \u4e94\u3001\u5b66\u4e60\u8def\u5f84\u89c4\u5212\u5efa\u8bae<\/h2>\n
                              \n
                            • 0\u57fa\u7840\u5c0f\u767d<\/strong>\uff1a\u9009\u62e9120\u8bfe\u65f6\u4ee5\u4e0a\u7684\u8131\u4ea7\u73ed<\/strong>\uff0c\u91cd\u70b9\u7a81\u7834\u9009\u54c1\u903b\u8f91\u4e0e\u57fa\u7840\u6570\u636e\u5206\u6790<\/li>\n
                            • \u5728\u804c\u63d0\u5347\u8005<\/strong>\uff1a\u4f18\u5148\u8003\u8651\u5468\u672b\u5b9e\u6218\u5de5\u4f5c\u574a<\/strong>\uff0c\u4e3b\u653bAI\u5de5\u5177\u63d0\u6548\u4e0e\u7206\u6b3e\u590d\u76d8<\/li>\n
                            • \u521b\u4e1a\u8005<\/strong>\uff1a\u5b9a\u5236\u5316\u5b66\u4e60ROI\u4f18\u5316\u3001\u56e2\u961f\u7ba1\u7406<\/strong>\u6a21\u5757\uff0c\u907f\u514d\u9677\u5165\u201c\u6280\u672f\u7ec6\u8282\u9677\u9631\u201d<\/li>\n<\/ul>\n

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