{"id":941,"date":"2024-06-24T11:34:45","date_gmt":"2024-06-24T03:34:45","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=941"},"modified":"2025-04-04T18:27:23","modified_gmt":"2025-04-04T10:27:23","slug":"seo%e5%85%ac%e5%8f%b8%e6%98%af%e5%81%9a%e4%bb%80%e4%b9%88%e7%9a%84%ef%bc%9f%e6%8f%ad%e7%a7%98%e7%bd%91%e7%ab%99%e4%bc%98%e5%8c%96%e6%89%98%e7%ae%a1%e5%85%ac%e5%8f%b8%e7%9a%84%e6%97%a5%e5%b8%b8","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=941","title":{"rendered":"SEO\u516c\u53f8\u662f\u505a\u4ec0\u4e48\u7684\uff1f\u63ed\u79d8\u7f51\u7ad9\u4f18\u5316\u6258\u7ba1\u516c\u53f8\u7684\u65e5\u5e38\u5de5\u4f5c"},"content":{"rendered":"

\u5728\u5f53\u4eca\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5df2\u6210\u4e3a\u4f01\u4e1a\u63d0\u5347\u5728\u7ebf\u53ef\u89c1\u6027\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u7684\u5173\u952e\u7b56\u7565\u3002\u7136\u800c\uff0c\u5bf9\u4e8e\u8bb8\u591a\u4eba\u6765\u8bf4\uff0cSEO\u516c\u53f8\u7684\u5177\u4f53\u5de5\u4f5c\u5185\u5bb9\u4ecd\u7136\u662f\u4e00\u4e2a\u8c1c\u3002\u7a76\u7adf\u8fd9\u4e9b\u516c\u53f8\u6bcf\u5929\u90fd\u5728\u5fd9\u4e9b\u4ec0\u4e48\uff1f\u4ed6\u4eec\u5982\u4f55\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\uff1f\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8SEO\u516c\u53f8\u7684\u65e5\u5e38\u5de5\u4f5c\u5185\u5bb9\uff0c\u4e3a\u60a8\u63ed\u5f00\u8fd9\u4e00\u9886\u57df\u7684\u795e\u79d8\u9762\u7eb1\u3002<\/p>\n

SEO\u516c\u53f8\u7684\u4e3b\u8981\u804c\u8d23<\/strong><\/p>\n

SEO\u516c\u53f8\u7684\u4e3b\u8981\u804c\u8d23\u662f\u901a\u8fc7\u4f18\u5316\u7f51\u7ad9\u7684\u5185\u5bb9\u3001\u7ed3\u6784\u548c\u6280\u672f\uff0c\u4f7f\u5176\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\uff08SERP\uff09\u4e2d\u83b7\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002\u8fd9\u4e0d\u4ec5\u5305\u62ec\u5173\u952e\u8bcd\u7814\u7a76\u3001\u5185\u5bb9\u521b\u5efa\u548c\u94fe\u63a5\u5efa\u8bbe\u7b49\u4f20\u7edf\u7b56\u7565\uff0c\u8fd8\u6d89\u53ca\u6280\u672fSEO\u3001\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u548c\u6570\u636e\u5206\u6790\u7b49\u66f4\u4e3a\u590d\u6742\u7684\u4efb\u52a1\u3002\u4ee5\u4e0b\u662fSEO\u516c\u53f8\u65e5\u5e38\u5de5\u4f5c\u7684\u8be6\u7ec6\u5206\u89e3\uff1a<\/p>\n

1. \u5173\u952e\u8bcd\u7814\u7a76\u4e0e\u5206\u6790<\/strong><\/p>\n

\u5173\u952e\u8bcd\u662fSEO\u7684\u6838\u5fc3\u3002SEO\u516c\u53f8\u4f1a\u5229\u7528\u4e13\u4e1a\u5de5\u5177\uff08\u5982Ahrefs\u3001SEMrush\u7b49\uff09\u8fdb\u884c\u6df1\u5165\u7684\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u627e\u51fa\u4e0e\u4f01\u4e1a\u4e1a\u52a1\u76f8\u5173\u4e14\u641c\u7d22\u91cf\u8f83\u9ad8\u7684\u5173\u952e\u8bcd\u3002\u8fd9\u4e00\u8fc7\u7a0b\u4e0d\u4ec5\u5305\u62ec\u8bc6\u522b\u9ad8\u6d41\u91cf\u5173\u952e\u8bcd\uff0c\u8fd8\u5305\u62ec\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u4ee5\u53ca\u8bc6\u522b\u957f\u5c3e\u5173\u952e\u8bcd\uff0c\u8fd9\u4e9b\u5173\u952e\u8bcd\u867d\u7136\u641c\u7d22\u91cf\u8f83\u4f4e\uff0c\u4f46\u8f6c\u5316\u7387\u5f80\u5f80\u66f4\u9ad8\u3002<\/p>\n

2. \u5185\u5bb9\u521b\u5efa\u4e0e\u4f18\u5316<\/strong><\/p>\n

\u5185\u5bb9\u662fSEO\u7684\u57fa\u77f3\u3002SEO\u516c\u53f8\u4f1a\u5e2e\u52a9\u4f01\u4e1a\u521b\u5efa\u9ad8\u8d28\u91cf\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u8fd9\u4e9b\u5185\u5bb9\u4e0d\u4ec5\u80fd\u591f\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u8fd8\u80fd\u6ee1\u8db3\u641c\u7d22\u5f15\u64ce\u7684\u7b97\u6cd5\u8981\u6c42\u3002\u8fd9\u5305\u62ec\u64b0\u5199\u535a\u5ba2\u6587\u7ae0\u3001\u4ea7\u54c1\u9875\u9762\u3001\u6848\u4f8b\u7814\u7a76\u7b49\u3002\u6b64\u5916\uff0cSEO\u516c\u53f8\u8fd8\u4f1a\u5bf9\u73b0\u6709\u5185\u5bb9\u8fdb\u884c\u4f18\u5316\uff0c\u786e\u4fdd\u5176\u5305\u542b\u76ee\u6807\u5173\u952e\u8bcd\uff0c\u5e76\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n

<\/p>\n

3. \u6280\u672fSEO<\/strong><\/p>\n

\u6280\u672fSEO\u6d89\u53ca\u7f51\u7ad9\u7684\u5e95\u5c42\u7ed3\u6784\u548c\u4ee3\u7801\u4f18\u5316\u3002SEO\u516c\u53f8\u4f1a\u786e\u4fdd\u7f51\u7ad9\u7684\u6280\u672f\u67b6\u6784\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u7684\u6293\u53d6\u548c\u7d22\u5f15\u8981\u6c42\u3002\u8fd9\u5305\u62ec\u4f18\u5316\u7f51\u7ad9\u7684\u52a0\u8f7d\u901f\u5ea6\u3001\u79fb\u52a8\u7aef\u53cb\u597d\u6027\u3001\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u3001XML\u7f51\u7ad9\u5730\u56fe\u7b49\u3002\u6280\u672fSEO\u7684\u76ee\u6807\u662f\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u987a\u5229\u6293\u53d6\u548c\u7d22\u5f15\u7f51\u7ad9\u5185\u5bb9\uff0c\u4ece\u800c\u63d0\u9ad8\u5176\u53ef\u89c1\u6027\u3002<\/p>\n

4. \u94fe\u63a5\u5efa\u8bbe<\/strong><\/p>\n

\u94fe\u63a5\u5efa\u8bbe\u662fSEO\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002SEO\u516c\u53f8\u4f1a\u901a\u8fc7\u5404\u79cd\u7b56\u7565\uff08\u5982\u5185\u5bb9\u8425\u9500\u3001\u5ba2\u5ea7\u535a\u5ba2\u3001\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u7b49\uff09\u83b7\u53d6\u9ad8\u8d28\u91cf\u7684\u5916\u90e8\u94fe\u63a5\uff0c\u8fd9\u4e9b\u94fe\u63a5\u4e0d\u4ec5\u80fd\u591f\u63d0\u5347\u7f51\u7ad9\u7684\u6743\u5a01\u6027\uff0c\u8fd8\u80fd\u63d0\u9ad8\u5176\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u3002\u6b64\u5916\uff0cSEO\u516c\u53f8\u8fd8\u4f1a\u8fdb\u884c\u5185\u90e8\u94fe\u63a5\u4f18\u5316\uff0c\u786e\u4fdd\u7f51\u7ad9\u5185\u90e8\u7684\u94fe\u63a5\u7ed3\u6784\u5408\u7406\uff0c\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u722c\u866b\u7684\u6293\u53d6\u548c\u7528\u6237\u4f53\u9a8c\u7684\u63d0\u5347\u3002<\/p>\n

5. \u6570\u636e\u5206\u6790\u4e0e\u62a5\u544a<\/strong><\/p>\n

SEO\u516c\u53f8\u4f1a\u5b9a\u671f\u8ddf\u8e2a\u548c\u5206\u6790\u7f51\u7ad9\u7684\u8868\u73b0\uff0c\u5229\u7528\u5de5\u5177\uff08\u5982Google Analytics\u3001Google Search Console\u7b49\uff09\u76d1\u6d4b\u5173\u952e\u8bcd\u6392\u540d\u3001\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e\u6307\u6807\u3002\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\uff0cSEO\u516c\u53f8\u4f1a\u5236\u5b9a\u4f18\u5316\u7b56\u7565\uff0c\u5e76\u5411\u5ba2\u6237\u63d0\u4f9b\u8be6\u7ec6\u7684\u62a5\u544a\uff0c\u5c55\u793aSEO\u5de5\u4f5c\u7684\u6210\u679c\u548c\u672a\u6765\u7684\u6539\u8fdb\u65b9\u5411\u3002<\/p>\n

6. \u7ade\u4e89\u5bf9\u624b\u5206\u6790<\/strong><\/p>\n

\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684SEO\u7b56\u7565\u662f\u5236\u5b9a\u6709\u6548SEO\u8ba1\u5212\u7684\u5173\u952e\u3002SEO\u516c\u53f8\u4f1a\u5b9a\u671f\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\uff0c\u5305\u62ec\u5176\u5173\u952e\u8bcd\u7b56\u7565\u3001\u5185\u5bb9\u7b56\u7565\u3001\u94fe\u63a5\u5efa\u8bbe\u7b49\uff0c\u4ee5\u8bc6\u522b\u6f5c\u5728\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u3002\u901a\u8fc7\u8fd9\u79cd\u5206\u6790\uff0cSEO\u516c\u53f8\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5236\u5b9a\u66f4\u5177\u7ade\u4e89\u529b\u7684SEO\u7b56\u7565\uff0c\u4ece\u800c\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n

7. \u7528\u6237\u4f53\u9a8c\u4f18\u5316<\/strong><\/p>\n

\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u5728SEO\u4e2d\u626e\u6f14\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u89d2\u8272\u3002SEO\u516c\u53f8\u4f1a\u5173\u6ce8\u7f51\u7ad9\u7684\u5bfc\u822a\u7ed3\u6784\u3001\u9875\u9762\u5e03\u5c40\u3001\u52a0\u8f7d\u901f\u5ea6\u7b49\uff0c\u786e\u4fdd\u7528\u6237\u80fd\u591f\u8f7b\u677e\u627e\u5230\u6240\u9700\u4fe1\u606f\uff0c\u5e76\u4eab\u53d7\u6d41\u7545\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u8fd8\u80fd\u964d\u4f4e\u8df3\u51fa\u7387\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u7ad9\u7684SEO\u8868\u73b0\u3002<\/p>\n

8. \u6301\u7eed\u4f18\u5316\u4e0e\u8c03\u6574<\/strong><\/p>\n

SEO\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u800c\u4e0d\u662f\u4e00\u52b3\u6c38\u9038\u7684\u4efb\u52a1\u3002SEO\u516c\u53f8\u4f1a\u5b9a\u671f\u5bf9\u7f51\u7ad9\u8fdb\u884c\u4f18\u5316\u548c\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u53d8\u5316\u548c\u5e02\u573a\u9700\u6c42\u7684\u53d8\u5316\u3002\u8fd9\u5305\u62ec\u66f4\u65b0\u5185\u5bb9\u3001\u8c03\u6574\u5173\u952e\u8bcd\u7b56\u7565\u3001\u4f18\u5316\u6280\u672f\u67b6\u6784\u7b49\uff0c\u4ee5\u786e\u4fdd\u7f51\u7ad9\u59cb\u7ec8\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/p>\n

\u7ed3\u8bed<\/strong><\/p>\n

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