{"id":949,"date":"2024-05-03T11:49:14","date_gmt":"2024-05-03T03:49:14","guid":{"rendered":"http:\/\/www.kptg.cn\/?p=949"},"modified":"2025-04-03T14:55:33","modified_gmt":"2025-04-03T06:55:33","slug":"%e7%bd%91%e7%ab%99%e6%8e%92%e5%90%8d%e4%bc%98%e5%8c%96%e8%bd%af%e4%bb%b6%e6%8e%a8%e8%8d%90%ef%bc%8c%e5%bf%ab%e9%80%9f%e6%8f%90%e5%8d%87%e7%bd%91%e7%ab%99%e5%85%b3%e9%94%ae%e8%af%8d%e6%8e%92%e5%90%8d","status":"publish","type":"post","link":"http:\/\/www.kptg.cn\/?p=949","title":{"rendered":"\u7f51\u7ad9\u6392\u540d\u4f18\u5316\u8f6f\u4ef6\u63a8\u8350\uff0c\u5feb\u901f\u63d0\u5347\u7f51\u7ad9\u5173\u952e\u8bcd\u6392\u540d"},"content":{"rendered":"

\u5728\u5f53\u4eca\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5df2\u6210\u4e3a\u4f01\u4e1a\u548c\u4e2a\u4eba\u63d0\u5347\u5728\u7ebf\u53ef\u89c1\u6027\u7684\u5173\u952e\u7b56\u7565\u3002\u7136\u800c\uff0cSEO\u7684\u590d\u6742\u6027\u548c\u591a\u53d8\u6027\u5e38\u5e38\u8ba9\u4eba\u611f\u5230\u65e0\u4ece\u4e0b\u624b\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u968f\u7740\u79d1\u6280\u7684\u53d1\u5c55\uff0c\u4e00\u7cfb\u5217SEO\u4f18\u5316\u5de5\u5177<\/strong>\u5e94\u8fd0\u800c\u751f\uff0c\u5e2e\u52a9\u7528\u6237\u7b80\u5316\u6d41\u7a0b\u3001\u63d0\u5347\u6548\u7387\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u63a8\u8350\u51e0\u6b3e\u63d0\u5347\u6548\u7387\u7684\u5fc5\u5907\u795e\u5668<\/strong>\uff0c\u52a9\u60a8\u5728SEO\u7684\u5f81\u9014\u4e0a\u4e8b\u534a\u529f\u500d\u3002<\/p>\n

1. \u5173\u952e\u8bcd\u7814\u7a76\u5de5\u5177\uff1aGoogle Keyword Planner<\/strong><\/h3>\n

\u5173\u952e\u8bcd\u7814\u7a76\u662fSEO\u7684\u57fa\u77f3\uff0c\u800cGoogle Keyword Planner<\/strong>\u65e0\u7591\u662f\u8fd9\u4e00\u9886\u57df\u7684\u4f7c\u4f7c\u8005\u3002\u4f5c\u4e3aGoogle Ads\u7684\u4e00\u90e8\u5206\uff0c\u8fd9\u6b3e\u5de5\u5177\u4e0d\u4ec5\u514d\u8d39\uff0c\u800c\u4e14\u529f\u80fd\u5f3a\u5927\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53d1\u73b0\u9ad8\u641c\u7d22\u91cf\u7684\u5173\u952e\u8bcd\uff0c\u5206\u6790\u7ade\u4e89\u7a0b\u5ea6\uff0c\u5e76\u4f30\u7b97\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\u3002\u901a\u8fc7Google Keyword Planner<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5236\u5b9a\u51fa\u66f4\u5177\u9488\u5bf9\u6027\u7684\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u4ece\u800c\u5438\u5f15\u66f4\u591a\u7684\u76ee\u6807\u6d41\u91cf\u3002<\/p>\n

2. \u7f51\u7ad9\u5206\u6790\u5de5\u5177\uff1aGoogle Analytics<\/strong><\/h3>\n

\u4e86\u89e3\u7f51\u7ad9\u7684\u8868\u73b0\u662f\u4f18\u5316SEO\u7684\u5173\u952e\u3002Google Analytics<\/strong>\u63d0\u4f9b\u4e86\u5168\u9762\u7684\u6570\u636e\u8ffd\u8e2a\u548c\u5206\u6790\u529f\u80fd\uff0c\u5e2e\u52a9\u60a8\u6d1e\u5bdf\u8bbf\u95ee\u8005\u7684\u884c\u4e3a\u3001\u6d41\u91cf\u6765\u6e90\u3001\u8f6c\u5316\u7387\u7b49\u5173\u952e\u6307\u6807\u3002\u901a\u8fc7\u5206\u6790\u8fd9\u4e9b\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u51fa\u7f51\u7ad9\u7684\u5f3a\u9879\u548c\u5f31\u9879\uff0c\u8fdb\u800c\u505a\u51fa\u76f8\u5e94\u7684\u4f18\u5316\u8c03\u6574\u3002\u4f8b\u5982\uff0c\u5982\u679c\u53d1\u73b0\u67d0\u4e2a\u9875\u9762\u7684\u8df3\u51fa\u7387\u8fc7\u9ad8\uff0c\u60a8\u53ef\u4ee5\u8003\u8651\u4f18\u5316\u5185\u5bb9\u6216\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n

3. \u6280\u672fSEO\u5de5\u5177\uff1aScreaming Frog SEO Spider<\/strong><\/h3>\n

\u6280\u672fSEO\u662f\u786e\u4fdd\u7f51\u7ad9\u88ab\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u6293\u53d6\u548c\u7d22\u5f15\u7684\u57fa\u7840\u3002Screaming Frog SEO Spider<\/strong>\u662f\u4e00\u6b3e\u684c\u9762\u8f6f\u4ef6\uff0c\u80fd\u591f\u5168\u9762\u626b\u63cf\u60a8\u7684\u7f51\u7ad9\uff0c\u68c0\u6d4b\u51fa\u8bf8\u5982\u6b7b\u94fe\u3001\u91cd\u590d\u5185\u5bb9\u3001\u7f3a\u5931\u7684Meta\u6807\u7b7e\u7b49\u6280\u672f\u95ee\u9898\u3002\u901a\u8fc7\u5b9a\u671f\u4f7f\u7528\u8fd9\u6b3e\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u7f51\u7ad9\u7684\u6280\u672f\u67b6\u6784\u7b26\u5408\u641c\u7d22\u5f15\u64ce\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u4ece\u800c\u907f\u514d\u56e0\u6280\u672f\u95ee\u9898\u5bfc\u81f4\u7684\u6392\u540d\u4e0b\u964d\u3002<\/p>\n

<\/p>\n

4. \u5185\u5bb9\u4f18\u5316\u5de5\u5177\uff1aYoast SEO<\/strong><\/h3>\n

\u5185\u5bb9\u662fSEO\u7684\u6838\u5fc3\uff0c\u800cYoast SEO<\/strong>\u5219\u662f\u4f18\u5316\u5185\u5bb9\u7684\u5229\u5668\u3002\u8fd9\u6b3eWordPress\u63d2\u4ef6\u63d0\u4f9b\u4e86\u5b9e\u65f6\u7684SEO\u5206\u6790\uff0c\u5e2e\u52a9\u60a8\u4f18\u5316\u6807\u9898\u3001Meta\u63cf\u8ff0\u3001\u5173\u952e\u8bcd\u5bc6\u5ea6\u7b49\u8981\u7d20\u3002\u6b64\u5916\uff0cYoast SEO\u8fd8\u63d0\u4f9b\u4e86\u53ef\u8bfb\u6027\u5206\u6790\uff0c\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u4e0d\u4ec5\u5bf9\u641c\u7d22\u5f15\u64ce\u53cb\u597d\uff0c\u4e5f\u5bf9\u8bfb\u8005\u53cb\u597d\u3002\u901a\u8fc7Yoast SEO<\/strong>\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u521b\u5efa\u51fa\u9ad8\u8d28\u91cf\u3001\u9ad8\u6392\u540d\u7684\u5185\u5bb9\u3002<\/p>\n

5. \u53cd\u5411\u94fe\u63a5\u5206\u6790\u5de5\u5177\uff1aAhrefs<\/strong><\/h3>\n

\u53cd\u5411\u94fe\u63a5\u662f\u5f71\u54cd\u7f51\u7ad9\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u800cAhrefs<\/strong>\u5219\u662f\u5206\u6790\u53cd\u5411\u94fe\u63a5\u7684\u6743\u5a01\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u53cd\u5411\u94fe\u63a5\u6570\u636e\u5e93\uff0c\u5e2e\u52a9\u60a8\u8ffd\u8e2a\u7ade\u4e89\u5bf9\u624b\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u53d1\u73b0\u65b0\u7684\u94fe\u63a5\u673a\u4f1a\uff0c\u5e76\u76d1\u63a7\u60a8\u81ea\u5df1\u7684\u53cd\u5411\u94fe\u63a5\u8868\u73b0\u3002\u6b64\u5916\uff0cAhrefs\u8fd8\u63d0\u4f9b\u4e86\u5173\u952e\u8bcd\u6392\u540d\u3001\u5185\u5bb9\u5206\u6790\u7b49\u529f\u80fd\uff0c\u662fSEO\u4ece\u4e1a\u8005\u7684\u5168\u80fd\u5de5\u5177\u3002<\/p>\n

6. \u672c\u5730SEO\u5de5\u5177\uff1aMoz Local<\/strong><\/h3>\n

\u5bf9\u4e8e\u672c\u5730\u4f01\u4e1a\u800c\u8a00\uff0c\u672c\u5730SEO\u81f3\u5173\u91cd\u8981\u3002Moz Local<\/strong>\u662f\u4e00\u6b3e\u4e13\u4e3a\u672c\u5730SEO\u8bbe\u8ba1\u7684\u5de5\u5177\uff0c\u5e2e\u52a9\u60a8\u4f18\u5316Google My Business\u5217\u8868\uff0c\u786e\u4fdd\u60a8\u7684\u4f01\u4e1a\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u8131\u9896\u800c\u51fa\u3002\u901a\u8fc7Moz Local\uff0c\u60a8\u53ef\u4ee5\u7ba1\u7406\u591a\u4e2a\u5730\u70b9\u7684\u4fe1\u606f\uff0c\u76d1\u63a7\u5728\u7ebf\u8bc4\u8bba\uff0c\u5e76\u8ddf\u8e2a\u672c\u5730\u641c\u7d22\u6392\u540d\u3002\u8fd9\u6b3e\u5de5\u5177\u662f\u672c\u5730\u4f01\u4e1a\u63d0\u5347\u5728\u7ebf\u53ef\u89c1\u6027\u7684\u5f97\u529b\u52a9\u624b\u3002<\/p>\n

7. \u7ade\u4e89\u5bf9\u624b\u5206\u6790\u5de5\u5177\uff1aSEMrush<\/strong><\/h3>\n

\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u7b56\u7565\u662f\u5236\u5b9a\u81ea\u8eabSEO\u7b56\u7565\u7684\u91cd\u8981\u4e00\u73af\u3002SEMrush<\/strong>\u63d0\u4f9b\u4e86\u5168\u9762\u7684\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u529f\u80fd\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u5173\u952e\u8bcd\u3001\u53cd\u5411\u94fe\u63a5\u3001\u5e7f\u544a\u7b56\u7565\u7b49\u3002\u6b64\u5916\uff0cSEMrush\u8fd8\u63d0\u4f9b\u4e86\u5173\u952e\u8bcd\u7814\u7a76\u3001\u7f51\u7ad9\u5ba1\u8ba1\u3001\u5185\u5bb9\u5206\u6790\u7b49\u529f\u80fd\uff0c\u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684SEO\u5de5\u5177\u3002\u901a\u8fc7SEMrush<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5236\u5b9a\u51fa\u66f4\u5177\u7ade\u4e89\u529b\u7684SEO\u7b56\u7565\u3002<\/p>\n

8. \u793e\u4ea4\u5a92\u4f53SEO\u5de5\u5177\uff1aHootsuite<\/strong><\/h3>\n

\u793e\u4ea4\u5a92\u4f53\u5728SEO\u4e2d\u7684\u4f5c\u7528\u65e5\u76ca\u91cd\u8981\uff0c\u800cHootsuite<\/strong>\u5219\u662f\u7ba1\u7406\u793e\u4ea4\u5a92\u4f53\u7684\u5229\u5668\u3002\u8fd9\u6b3e\u5de5\u5177\u5141\u8bb8\u60a8\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\u7ba1\u7406\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\uff0c\u5b89\u6392\u53d1\u5e03\u5185\u5bb9\uff0c\u5e76\u5206\u6790\u793e\u4ea4\u5a92\u4f53\u8868\u73b0\u3002\u901a\u8fc7Hootsuite\uff0c\u60a8\u53ef\u4ee5\u63d0\u5347\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\uff0c\u589e\u52a0\u54c1\u724c\u66dd\u5149\uff0c\u4ece\u800c\u95f4\u63a5\u63d0\u5347SEO\u6548\u679c\u3002<\/p>\n

9. \u901f\u5ea6\u4f18\u5316\u5de5\u5177\uff1aGTmetrix<\/strong><\/h3>\n

\u7f51\u7ad9\u901f\u5ea6\u662f\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u548cSEO\u6392\u540d\u7684\u91cd\u8981\u56e0\u7d20\u3002GTmetrix<\/strong>\u662f\u4e00\u6b3e\u5206\u6790\u7f51\u7ad9\u901f\u5ea6\u7684\u5de5\u5177\uff0c\u63d0\u4f9b\u4e86\u8be6\u7ec6\u7684\u6027\u80fd\u62a5\u544a\u548c\u4f18\u5316\u5efa\u8bae\u3002\u901a\u8fc7GTmetrix\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u51fa\u5bfc\u81f4\u7f51\u7ad9\u52a0\u8f7d\u7f13\u6162\u7684\u56e0\u7d20\uff0c\u5e76\u91c7\u53d6\u76f8\u5e94\u7684\u4f18\u5316\u63aa\u65bd\u3002\u63d0\u5347\u7f51\u7ad9\u901f\u5ea6\u4e0d\u4ec5\u6709\u52a9\u4e8eSEO\uff0c\u8fd8\u80fd\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u964d\u4f4e\u8df3\u51fa\u7387\u3002<\/p>\n

10. \u7efc\u5408SEO\u5de5\u5177\uff1aSE Ranking<\/strong><\/h3>\n

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